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The Moroccan National Tourist Office hosted a promotional event in Beijing last week, announcing the resumption of direct flights between Beijing and Casablanca, set to begin in January 2025.

This initiative aims to highlight Morocco's diverse tourism offerings and unique cultural heritage, targeting increased visitation from Chinese travelers.

During the event, Abdelkader El Ansari, ambassador of Morocco to China, emphasized the enduring friendship between the two nations and commented on the outcomes of the recently concluded Forum on China-Africa Cooperation.

Hicham Bellaziz, chief representative of the Moroccan National Tourist Office in Beijing, highlighted the country's tourism attractions, including its breathtaking Mediterranean coastline, expansive Sahara Desert, historic ancient cities, and rich cultural diversity. He noted that Morocco offers a variety of experiences to meet the needs of all travelers.

The event also spotlighted Morocco's recent initiatives to enhance tourism service quality. As part of its preparations for the 2030 World Cup, the country has made significant strides in improving infrastructure, expanding tourist capacity, attracting luxury hotel brands, and developing new cultural venues, alongside hosting festive celebrations.

As China's outbound tourism market continues to expand, Morocco recognizes substantial market potential. Bellaziz highlighted that the number of Chinese tourists visiting Morocco has steadily risen in recent years, indicating a growing interest in the destination.

To facilitate better communication with Chinese travelers, the Moroccan National Tourist Office has recently launched official accounts on WeChat and social media platform Xiaohongshu, with plans to establish additional social media platforms in the future.

Bellaziz also announced the launch of an online learning platform designed to help Chinese travel service providers gain insights into Morocco's latest tourism resources and products, fostering deeper learning and communication.

He stressed the significance of the Chinese market and expressed a commitment to enhancing collaboration with the Chinese tourism industry through this promotional event. The goal is to deliver a higher quality and more convenient travel experience for Chinese tourists.